Our Strategy
CIRA Education’s growth strategy is underpinned by its highly scalable and cost effective business model. The company has a proven track record of rolling out schools across Egypt targeting the middle-income segment, and with a carefully implemented operational model that ensures efficient payback periods for new facilities. Leveraging its strong financial position, tailor-fit partnerships with real estate developers and full control over the entire education value chain, including venue, content development and teacher training, CIRA is able to quickly expand its presence to fill supply gaps in a fast-growing and underpenetrated market. The company’s growth strategy is guided by four key pillars.
Maintain Market Leadership
The first pillar of CIRA’s growth strategy is to sustain the company’s leading position as the preferred private sector provider of K-12 and higher education services. To this end, CIRA will continue to provide premium quality education at affordable prices with the aim of developing brand loyalty among families in the middle-income segment.
| Utilization (21/22 School Year) | K-12 | Higher Education | Nurseries |
|---|---|---|---|
| Utilized Capacity (‘000 students) | 30.9K | 14K | 134 |
| Total Capacity (‘000 students) | 36K | 25K | 600 |
| Implied Utilization Rate | 91% | 56% | 22% |
Expansion in the Higher-ED Space
Expanding on the Badr University Brand is a priority. The 2022/23 academic year saw CIRA launch its second university, Badr University in Assiut, adding 7 new faculties to its total higher education offering and increasing its student capacity by more than 30%.
Medicine
Applied Medical Science
Bio Technology & Genetic Engineering
Animal Health and Safety
Law
Political Science
Sociology / Anthropology
Pharmacy
Nursing
Dental & Oral
Physical Therapy
Geographic Expansion
CIRA will continue its efforts to penetrate Egypt’s underserved governorates. We aim to open four new K-12 schools in the Delta Region as a preliminary to further expansion. These institutions will introduce the latest trends in classroom technology and will promote out-of-class learning programs to further develop the learning process.
Increased Services Diversification
We aim to build a well-defined portfolio of investments to maximize shareholders’ returns while leaving significant room for expansion. CIRA has already invested in CAPMED, a fully licensed hospital in a prime location near the New Administrative Capital. CAPMED will benefit CIRA both academically and financially, allowing it to acquire a license for its medicine faculty and provide it with the required practical training for 4th and 5th year medicine students. The facility will also provide the company with exposure to an underserved market and generate sustainable returns.
